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All of us in ecommerce have a heavy vested interest in maximising income whilst minimising the time spent maximising! Where some are losing out ‘big time’ is from the downside of technology where there is always someone trying to beat the system for their own ends, maybe devious, theft complacent or just plain evil.

Digital product security is of paramount importance. Good old ‘commonsense’ is invaluable but IP Tracking is a major advance in monitoring ecommerce product theft and licence abuse. Really, in these times of increasing ID fraud and a large receptive market for pirated product, there is little choice but to equip ourselves with ’state of the art’ security, rather like credit card companies who are always looking to stay one step ahead of the criminal. Digital product security is now as necessary to employ on your digital downloads, as it is to fit an effective burglar alarm on your home.

You may ask what this is to do with you? Now, was it not you who either developed a cracking piece of software or fantastic ebook that took you weeks or months of ‘your life’ to complete? Did you not sometimes shut yourself off from family and friends, many of whom already doubting or protesting your devotion to financial success. Possibly you are a highly motivated affiliate who has chosen to promote, or joint venture with another person. Either way, you are both now at great financial risk from digital product theft.

“70% of people admit they would not pay for a digital product if they could get their hands on a pirated copy for free!”

OK, so now you sell, either directly or you outsource the sales system, through a global distributor who handles all online billing and marketing. The orders start to arrive and you begin to relax a little, then the order flow becomes sporadic and you wonder what’s happening. Strangely, you notice increased refunds’, sales slowing way down, yet product registrations are up? What you may well have done is leave the window open for the burglar to get in.

You are probably now a victim statistic of either download theft or serial refunder action. Your ‘download or Thank You page’ has probably been hacked into or your product copied and ’shared’ illegally within the ever-receptive online community!

There are two types of shareware products available, one being the respected product, specifically designed for free issue and ‘try before you buy’ sector. These have a well-earned place in ’shared asset’ world. The other type is ’share-warez’and that is what your product could now be, stripped of it’s copy protection and available to one and all.

“86% of computers users “own” digital products they did not pay for! (These are not free or trial versions)”

Can you afford this situation to continue? Are you willing to be monetarily ransacked every time you set up a customer download page, or initiate a PPC campaign that costs a packet, only to deliver miniscule ROI? No! you need to monitor everything about your product sales, especially licence abuse after download.

It doesn’t matter if you are one person with a single ebook, or a team of highly motivated software marketers with multiple products on the go, you cannot go forward until you have protected your sale, your backend or whatever.

Mike Filsaime is one of our top online marketers and a tough nut to crack if selling him on new ideas. Mike was concerned that he was apparently registering some 15% more product than he was positively selling. Mike had multiple keyword products in Google’s ‘top ten listings’ and after discussing innovative IP tracking of registered licence holders, was moved to investigate the matter further, Highly sceptical at first, Mike has seen his sales rise by 15% since installation of IP licence tracking, coincidence? he doesn’t think so.

How does IP Tracking work? Very simply is the answer, if you have the technology. On purchasing a downloadable product, the customer is required to complete a brief ‘registration’ form, in return for which they get a licensed alphanumeric code. In the event the customer decides that the product is not fit for purpose, or within the terms of guarantee, requests a refund, the seller is then able to curtail further use of the product.

It will also be feasible to track down the culprit, in the event of ’serial refund theft’ and request that they do the honourable thing and pay for it, or else, proof is on the table for further action.

So, the problem is outlined…,now you have to ask yourself a question:-

(a) Do I take a chance that I won’t get ripped off by the serial refunders or hackers? or,

(b) Do I invest currently well under a $1.00/day to protect ALL my digital downloads (All, not just 1 or 2), for ever?

As Mike Filsaime puts it so beautifully, installing ’state of the art’ digital product security is a ‘no brainer’.

Read more on Digital Product Security – Burglars Stopped In IP Tracks…

Friday the 13th Movie Review -Plot

On Friday, June 13, 1980, a young Jason Voorhees (Caleb Guss) witnesses his mother (Nana Visitor) get beheaded by a camp counselor (Stephanie Rhodes) who was trying to escape Mrs. Voorhees’s murderous rampage around Camp Crystal Lake. Approximately thirty-years later, a group of vacationing friends—Wade (Jonathan Sadowski), Richie (Ben Feldman), Mike (Nick Mennell), Whitney (Amanda Righetti), and Amanda (America Olivo)—arrive at Crystal Lake on a camping trip, and to find some weed that was planted in the woods. As Mike and Whitney explore the woods, Jason (Derek Mears) begins to kill the rest of the group one-by-one. Jason also kills Mike, but instead of doing the same to Whitney he decides to kidnap her because she resembles his mother at a young age.
Six weeks later, Trent (Travis Van Winkle), along with his girlfriend Jenna (Danielle Panabaker), and their friends Chewie (Aaron Yoo), Chelsea (Willa Ford), Nolan (Ryan Hansen), Bree (Julianna Guill), and Lawrence (Arlen Escarpeta) arrive at Trent’s summer cabin, which sits on Crystal Lake, unaware of the events that occurred a few weeks prior. Also in town is Clay (Jared Padalecki), who has come to Crystal Lake searching for his sister Whitney. Clay eventually makes his way to Trent’s cabin, where Jenna agrees to help him look for his sister on the other side of the lake. As Clay and Jenna search for clues to Whitney’s disappearance, Jason kills Nolan and Chelsea out on the lake. Clay and Jenna reach the old Crystal Lake campgrounds, where they witness Jason hauling a dead body into one of the abandoned camp houses.
Clay and Jenna run back to warn the others about Jason, who arrives shortly after them and cuts the power to the cabin. After killing Chewie and Lawrence, who ventured outside the house, Jason sneaks inside the cabin and kills Bree. Trent, Clay and Jenna escape the house, but Trent is killed shortly after when he reaches the main road. Jason then chases Clay and Jenna back to the campgrounds, where Clay discovers Jason’s lair and finds his sister chained to the wall. Clay frees Whitney, and all three attempt to escape as Jason arrives. The trio find an exit, but Jenna is killed before she can get out. Jason comes after Clay and Whitney, who use Jason’s love and memory of his mother to distract him long enough to stab him in the chest with his own machete. Afterward, Clay dumps Jason’s lifeless body into the lake, but before he and Whitney can leave Jason bursts through the lake dock and grabs Whitney.

Read more on Friday The 13Th Movie Review…

Selling ebooks is not that difficult, but there is a bit of a learning curve.  If you’re somewhat web-savvy, you can do it –  only takes time and some financial investment to sell your ebook by yourself.

Read more on “How Do I Sell My Ebook?” Everything You Need to Start Selling Ebooks!…