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Web 2.0 refers to the supposed second generation of web technology. This means everything from blogs and Facebook to interactive flash based web design. With this new wave of web development and web design comes a whole new mess of tools and technology to exploit for your business. Lets survey some of the tools considered to be a part of web 2.0 and how they are used.

Social Networking – Your most common options here are Facebook, MySpace, Friendster, Twitter and possibly even LinkedIn for an ecommerce approach. These sites allow different people to exchange communication through the website and create “friendships” by making and accepting friend requests. How can this be valuable to your business? The logic here is to link businesses to consumers and consumers to businesses. If consumer B sees that consumer A is “friends” with or is interested in Business A, then consumer B is more likely to accept your company. It’s not always this simple as most users are turned off by an obvious ploy to get a consumer’s dollar. While this is sometimes difficult to achieve, this is where the most important 18-25 year olds are found so it is most likely worth the investment.

RSS Feeds – RSS, or Really Simple Syndication, feeds are basically the easiest way to upload frequently updated content such as blogs, news, articles, or audio/video. This gives your users a way to stay connected with your website and makes them feel connected to your business. If you are constantly posting fresh content that is valuable to your potential customers, they will want to stay up to date with what you have going on and if you give them the option to subscribe to your content as an RSS feed, it will only be easier for them.

Various widgets – There are many different Web 2.0 widgets and applications. One that almost every person has heard of and likely used is Google Maps. Countless companies are implementing Google’s brilliance on their websites and helping their potential customers find their place of business. “Bookmark This” is another good example of a popular widget. This is an application that allows you to create a button for users to share the content on your webpage, subscribe to the content, or simply bookmark it. For the record, these are just two of the countless tools out there for free. Search Google for web 2.0 applications or web 2.0 widgets. You won’t be disappointed.

Even though Web 2.0 can be complicated and overwhelming, it is just another part of our ever-changing technology that you are going to have to keep up with if you plan on keeping a good reputation. Social Networking, blogs, RSS feeds, and other tools are just some of the examples and there are always going to be more and more new developments to be a part of your business.

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Direct to India is comprised of Management, Website Designers, and Software management from India bringing their own unique talents and perspectives to better serve our clients. Direct to India is specializing in cutting edge internet solutions, software development, database development and development of Web Applications using a variety of technologies.

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Information today is imparted as websites. Every company has its website today. The more interesting and user friendly a company website is, the more the number of visitors it will attract and the more business and revenue growth the company will undergo.

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Thinking outside of the box and using a different approach to online content is what makes marketing so unique these days.  More and more companies are using live streaming to reach their most loyal customers. This method can be a powerful tool when promoting new products, presenting valuable information, and sometimes entertaining.

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Using the web to search for information can often cause a few problems. Performing keyword searched when using search engines usually brings about results which include redundant and unrelated links. Frequently, you have to sift through these results in order to get to the websites that actually contain the information that you are looking for.

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A good web designer knows there are certain things that you just shouldn’t ever do to a website. Some of them have to do with loading times and others are just faux pas and will turn visitors away from your website. The problem is that many websites out there are outdated and thus display many of these qualities. Also, many websites have been designed by the owner of the company using a free design tool or by an inexperienced amateur who, while they may know some things, isn’t a seasoned web designer with a team of designers behind him or her. Does your website have these basic flaws?

Slow loading graphics or videos. The Internet is where people go to see what they want and when they want. If you are holding them back by posting a high-resolution video of your latest product on your homepage or having intricate logos and banners on every page, visitors will respond by not staying very long. This a web design flaw seen in websites from the previous “web generation.”

Browser Compatibility. Firefox reads different than Internet Explorer reads different than Safari reads different than Google Chrome reads different than Opera reads different than… well you get the point. There are tons of browsers out there and you don’t want to chance leaving some of your viewers out! Do plenty of testing with the biggest browsers and you should be covered if all looks the same with each browser.

Grammar or Spelling Mistakes. It seems simple this is actually something that turns me away from a website almost immediately.

Too Many Colors or Fonts. It’s definitely ok to integrate visual appeal into your web design and pretty fonts and colors are a great way to do it. I’m writing about the website that uses eight fonts on one page, all of them a different color. In my opinion, once you get more than three fonts or colors, you are out of the design theme and that’s when the clashing begins.

There are definitely many other common mistakes that web designers make… maybe we’ll see more in the future here. My suggestion is to look for these in your current website design or consider all of these as you plan for a new website. CODANK of Charlotte, NC can help you makeover your obsolete or otherwise outdated website. Call for a free quote.

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So you have decided to create your own website and have already hired the perfect web designer. Great! But, before all of the glitz and glam of having a site can occur, you as the company or individual must take certain steps. 

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The design and development of a website entails a great deal of hard work and brain storming. The content, design, the coding, the optimization strategies go a long way in making a website receive plenty of hits. These tasks are an integral part of a webpage design process. A good website can give an organization a sharp edge and will propel itself above its competition. Today, a website is arguably the most important strategic arm of an organization and a profit generating mechanism from a pure business perspective.

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Online marketing is one of the most important parts of any marketing strategy today and websites form an integral aspect of online marketing. Websites are an excellent way to showcase your business online. An informative, well designed website is therefore a necessity. Customer, suppliers and even investors form an opinion of the company based on the web presence and website.

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A web developer who has recently completed an internship or has decided to explore a different avenue of the web design world more importantly needs to be able to show future employers their skills. The best way to do so is by creating a superb web resume.

A web resume for any web developer should include precise details of their career to date. Below is a list of experience that an employer is looking for on the resume. A web resume should include:

The name of each past employer and your job titles. The number of staff you managed (if applicable). Design, planning, analysis, implementation and testing responsibilities as a web developer. The major projects that you have worked on and whether you completed the projects on time and on budget. Details of specific architecture, systems, etc, should be included on your resume, e.g. HTML, JavaScript, CSS, Macromedia Dreamweaver, etc. New procedures, techniques, and/or practices that you have introduced or developed. How you have reduced costs or saved money for your department is important to include. How you have improved efficiency or productivity within your department or the company. How you have increased and/or helped to increase revenues and profits in your department (if relevant) and for the company in general. Any other achievements that have benefited your employers should also be included on your resume.

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