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Thank goodness online writing is so different from compositions that we had to do when we were in school! Lucky for us, our reader is not a critical schoolteacher, red pen in hand, grading our work. Instead, our online readers are real people, just like you and me, who want to learn something and get inspired.

Years ago, I practiced at writing “corporate speak.” My proposals and reports where carefully crafted to keep out EVERY aspect of my own personality, thoughts, and feelings. I got so good at it I could have been dubbed the “Stepford Writer.”

The great thing about writing is that “it’s only words!” You can change them. (I love that!) Words give you the power to persuade, influence, and inspire your clients. Word power is an unbeatable way to get prospective clients to hire you, for more details visit to www.tube-pros-espects.com attends your next teleseminar or buy your information product!

So, how do you write from the heart AND sell your message online? The following internet marketing tips were derived from the years that this marketing coach has been doing just that!

Here are five secrets that will get you clicking away at the keyboard in no time at all:

Writing Tip #1: Just write.

If I try and edit as I write, I quickly find myself under the thumb of my inner critic. (After all, we all have one!) Why not send your inner critic on a coffee break? How? Get rid of him by just writing; leave the editing for later. Getting those first words out is the toughest part of writing internet marketing pieces, so just get to it.

Writing Tip #2: What are the emotions you want to evoke (or provoke?)

Before I start writing ANY internet marketing piece (even a simple email announcement for an upcoming teleseminar,) I take a moment to focus on the key emotion that I want to evoke. Is it inspiration? Excitement? A hunger for more? Don’t try and rein in your natural energy or personal viewpoint of the topic. Believe me; people go online to read something that is strong, even provocative. If you find yourself saying, “Oh, I can’t say that on the internet,” then please, say it. It’s you, it’s authentic, and people want to hear it!

Writing Tip #3: Just say it!

As my Jewish grandmother would say: “Quit trying to be so perfect already!” Whenever I’m stuck, (I can tell I’m stuck when I have re-written the same sentence for the information product three million times,) I call my mom, an incredible writing coach. The one question she always asks me is, “What do you want your cyber audience to know?” After I’m done telling her she follows up with, “So write THAT!”

Writing Tip #4: Keep it conversational.

You know that voice inside your head that is busy chattering all the time? Now is the time to put her to use! Try having a conversation with that voice about the topic you’re struggling to put online. Then just type up the conversation. I know this tip sounds a little wacky, for more details visit to www.mrx-interview.com but it’s what I use to keep my internet marketing fun, upbeat and very personal.

Writing Tip #5: Don’t be your own judge.

Just a few weeks ago a business coaching client emailed to me her website home page. “I don’t think it’s very good but I can’t stand looking at it any more. Can you tell me what you think?” It was brilliant. It was strong, crystal clear, and engaging. Unfortunately, she was her own harshest cyber censor. (Like we all are!) Better to be brave and send your internet marketing piece to someone else for feedback. Just be sure that they understand YOU, and your business, so that the feedback you receive is meaningful.

Maybe you love to write, or maybe writing seems daunting to you. Either way, online writing is nothing more than speaking from your heart. Rather than worrying about your cyber writing, spend your energy telling people what you REALLY think. Do it in writing and you’ll make a lasting impression that is certain to pull more business from the internet.

Read more on What are the Secrets for Writing and Selling?…

In the world of creative writing most in the literary world hold second person perspective up in disgust as something you should almost never, ever bother with. Oh sure, you have those rare successful second person perspective stories that get well known, but when compared to the rest of the writing world, these are rare things.

Read more on Speak Directly to Them…

by Philip Yaffe

“If you don’t know what you are looking for, you are unlikely to find it, even if it’s right in front of your nose.” — Anon

Read more on How to Apply the Three Acid Tests of Persuasive Writing…

If your presentation is not organized in a useful way it will lose the audience’s interest. Your listeners will be confused and stop listening. Organizing your speech will make it clearer to the audience and strengthen its impact on them.

Read more on Public Speaking – Organize Your Speech For More Impact…

The process of developing the content of your speech is fundamentally important to effective public speaking. Meaningful content is critical to writing a great speech and without it the presenting skills of voice, language, body language and gestures are of little use to the listeners or the speaker.

Read more on Public Speaking – 4 Simple Steps to More Impactful Speech Content…

The writing of a speech can be time consuming and frustrating. With the right approach it can be a simple, worthwhile and an enjoyable experience for you and your audience. A step by step process to speech writing will assist in relieving some of the anxiety of public speaking.

Read more on Publc Speaking – 8 Proven Steps to Great Speech Writing…

I’ve never forgotten it. She looked at me from behind horn-rimmed spectacles and said, “Why do you hide behind all those big words?”

It changed me for ever. I was a 22 year old account executive in an advertising agency. I had to brief this senior, elderly copywriter with what the client wanted. Doing the finals of the Advertising exams I knew all the technical terms. “Target market” was a new phrase, “opportunities to see” was another. Commercial television was very new. She was senior to me and a bit scary so she had the lot, all the big words, all in one paragraph. Wallop.

The thought of hiding behind big words was new to me and it hurt, because it was true.

Later I made a specific study of writing and speaking in simple language and I’ve used it ever since. The lack of precision is possibly part of the reason why much of my stuff is not too acceptable to academia but then academics are not in my target market.

You are.

We all see masses of incomprehensible junk. Computers must be the worst. At this moment, I am going in to the first three sites at random assuming I’m looking for a bit of software, something about palmtop machines and a scanner. What follows is from the only three sites I opened. It is bog standard junk.

From a Play Golf software programme. “CPU Type Pentium 200 MMX or faster/Graphics Any 4Mb Direct X 6.0 compatible graphics/” Your nine year old can understand it probably, but he/she does not play golf.

This wondrous selling pitch is from the second site selling Linux for palmtops “A new kernel for the netbook, supporting 32MB or 64 MB memory, large ram disks and PPP, and a new initrd filesystem can now be found at openpsion. The initrd is borrowed from the openzaurus project.

Compactflash is not yet supported. Here is a screen shot of linux on the netBook showing mounted filesystems, the output of ifconfig, and the memory available. See the netBook HOWTO at the “howtos” link above”. Love us, the Linux promoters have go a long way to go yet. Would this stuff make you switch out of Windows?

From a retail seller of scanners. “In addition, the ScanMaker 6800 offers high 4800 x 2400 dpi resolution, 48-bit color depth, FireWire and Hi-Speed USB (USB 2.0) interfaces, plus an integrated 4″ x 5″ transparency adapter.”

Now the following is better. From the Which? Report on low price scanners. Everything is in simple-to-understand phrases.

· What the Twain does

· How to choose the right scale and resolution

· How to edit your image at scan stage

· And our hints and tips for getting the most from your scans.

OK. HERE IS THE WAY TO DO IT. FIVE THINGS TO DO.

You need to use a lot of highlighting, and bullet points, because people scan the page rather than reading it thoroughly. But sometimes you need paragraphs of text.

These are from the notes I made many long years ago. Send them around your technical people, your sales people, your customer service people, your finance people. Use these rules for writing your web site.

1. Keep your sentences short. Get rid of conjunctions, turn a long sentence into two.

2. Use alternatives for long, multi-syllable words.

3. Use personal names, personal pronouns

4. Add the following phrase after every technical term, “This means that……”

5. Break up long paragraphs, add headings.

The shortest sentence in this pricing tip is two words. The longest word in this pricing tip is incomprehensible. So I failed.

Will it help you get better web results? Well, put it this way. If your proposition is up against a rival proposition and your customer can understand yours but cannot understand your competitors’ are you not more likely to get the business? Have a look at this page on our web site. Then ask your Mum if she can understand what you have written.

John Winkler

www.bayviewkentallen.co.uk/winterbreakhillwalking.html

Read more on Write Simply for the Web. Tips for Internet Marketing…

I’ve never forgotten it. She looked at me from behind horn-rimmed spectacles and said, “Why do you hide behind all those big words?”

It changed me for ever. I was a 22 year old account executive in an advertising agency. I had to brief this senior, elderly copywriter with what the client wanted. Doing the finals of the Advertising exams I knew all the technical terms. “Target market” was a new phrase, “opportunities to see” was another. Commercial television was very new. She was senior to me and a bit scary so she had the lot, all the big words, all in one paragraph. Wallop.

The thought of hiding behind big words was new to me and it hurt, because it was true.

Later I made a specific study of writing and speaking in simple language and I’ve used it ever since. The lack of precision is possibly part of the reason why much of my stuff is not too acceptable to academia but then academics are not in my target market.

You are.

We all see masses of incomprehensible junk. Computers must be the worst. At this moment, I am going in to the first three sites at random assuming I’m looking for a bit of software, something about palmtop machines and a scanner. What follows is from the only three sites I opened. It is bog standard junk.

From a Play Golf software programme. “CPU Type Pentium 200 MMX or faster/Graphics Any 4Mb Direct X 6.0 compatible graphics/” Your nine year old can understand it probably, but he/she does not play golf.

This wondrous selling pitch is from the second site selling Linux for palmtops “A new kernel for the netbook, supporting 32MB or 64 MB memory, large ram disks and PPP, and a new initrd filesystem can now be found at openpsion. The initrd is borrowed from the openzaurus project.

Compactflash is not yet supported. Here is a screen shot of linux on the netBook showing mounted filesystems, the output of ifconfig, and the memory available. See the netBook HOWTO at the “howtos” link above”. Love us, the Linux promoters have go a long way to go yet. Would this stuff make you switch out of Windows?

From a retail seller of scanners. “In addition, the ScanMaker 6800 offers high 4800 x 2400 dpi resolution, 48-bit color depth, FireWire and Hi-Speed USB (USB 2.0) interfaces, plus an integrated 4″ x 5″ transparency adapter.”

Now the following is better. From the Which? Report on low price scanners. Everything is in simple-to-understand phrases.

· What the Twain does

· How to choose the right scale and resolution

· How to edit your image at scan stage

· And our hints and tips for getting the most from your scans.

OK. HERE IS THE WAY TO DO IT. FIVE THINGS TO DO.

You need to use a lot of highlighting, and bullet points, because people scan the page rather than reading it thoroughly. But sometimes you need paragraphs of text.

These are from the notes I made many long years ago. Send them around your technical people, your sales people, your customer service people, your finance people. Use these rules for writing your web site.

1. Keep your sentences short. Get rid of conjunctions, turn a long sentence into two.

2. Use alternatives for long, multi-syllable words.

3. Use personal names, personal pronouns

4. Add the following phrase after every technical term, “This means that……”

5. Break up long paragraphs, add headings.

The shortest sentence in this pricing tip is two words. The longest word in this pricing tip is incomprehensible. So I failed.

Will it help you get better web results? Well, put it this way. If your proposition is up against a rival proposition and your customer can understand yours but cannot understand your competitors’ are you not more likely to get the business? Have a look at this page on our web site. Then ask your Mum if she can understand what you have written.

John Winkler

www.bayviewkentallen.co.uk/winterbreakhillwalking.html

Read more on Write Simply for the Web. Tips for Internet Marketing…

How much money do you want to make? Article marketing is exactly what it implies, marketing with articles. If you plan on using this form of advertising you need to be ready to publish a large amount of articles.

Read more on Article Marketing Tip – How Many Articles Do you Need to Write?…

There are many controversies where essay writing services are concerned. Many people recognize the benefits of having professional essay writers provide specialized help to anyone who requires it. Others say that it is more important for the student to do his/her own research and write the thesis on his/her own. There are two sides to each story, just like there are positive and negative aspects to essay writing services. This article intends to reveal the two sides of the story regarding dissertations, essays and different research papers.

Read more on The Positives And Negatives Of Essay Writing Services…